Dande helps enterprise to implement brand building strategy. Focusing on the "trademark" as the most important intangible asset of the brand, Dande provides the one-stop trademark protection service by the means of internet service model. Implanting the protection information in the trademark, Dande provides trademark infringement prevention. On the one hand, enterprises can use it in trademark infringement identification and supervision of the commodity market, and consumers can use it in trademark verification to ensure the safety of consumption. On the other hand, it can be seamlessly connected with the existing information system of the enterprise. While identifying trademarks, it can provide enterprises with big data services in brand publicity and interactive marketing activities around trademarks.
Dande provide the new brand publicity service to the enterprises. The consumers can use their smartphones for trademark verification anytime anywhere. The enterprises can choose to provide personalized design and content to consumers, and improve the consumer experience, which can infiltrate the company's philosophy, culture, positioning and advocacy to the consumers, so as to achieve efficient brand publicity.
Combining the trademark of goods and the Internet, Dande can provide consumers with Internet-based consumer experience. This authentication method can be directly used with the enterprise marketing system. Developing a wealth of marketing strategies, Dande can integrate the online marketing tools, such as bonus, coupons, sharing and games in the authentication, which can closely combine the brand and marketing. This new type of trademark authentication can also be regarded as a new marketing model, which is expected to become a new trend like "QR code".
Dande links the trademark anti-infringement service with the company's existing anti-regional dumping system, and reads the coded information while verifying the trademark. It provides a tool for enterprises to use the smart phone to carry out the supervision of the goods at any time and any place.
On the basis of the application of trademark infringement and trademark appraisal, the consumers can opt the Dande trademark infringement prevention services, so the consumers can provide the data for genuine goods authentication, monitoring counterfeited trademarks and similar trademarks, and important supporting data for investigation and trademark infringement in the consumption process, based on which we can make use of the consumer data and consumer behavior to provide multi-dimensional infringement warning services to enterprises.